Ading a wide range of services to BOMM product offer stems from a change in consumer sentiment, which is perfectly summarised by a quote from Jeff Bezoz, CEO of Amazon: I'm not worried about someone who offers a lower price. I'm concerned about someone who can offer a better customer experience. In keeping with this principle, BOMM has incorporated into its strategy the need to constantly increase the versatility of services provided in a comprehensive manner to its customers. This strategy led to, among others, the establishment of dedicated studios capable of creating designs of any scale.